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Company behind NatureWell, Txtur and Paint & Petals beauty brands will be known as AX Beauty Brands under its new owners.
August 16, 2023
By: Christine Esposito
Editor-in-Chief
American Exchange Group (AXNY Group) has acquired HatchCollective, the company behind beauty brands such as NatureWell, Found Active, Orlando Pita Play, Txtur and Paint & Petals. Founded in 2009, HatchCollective’s brands are sold at retailers such as Dillard’s, Macy’s, Amazon, Target, CVS and Walmart. The company’s products are also manufactured for owned brands and private labels that are sold at retailers like Trader Joe's and Sam’s Club The partnership marks American Exchange ...
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